Politicians in the UK are pushing for a minimum price for alcohol that would increase the cost of cheaper products while leaving high-end alcohol unaffected. According to the website Scottish Grocer, they’ve found an unlikely ally: the craft brewers at BrewDog.
This is the same brewery that made a 1.1% abv beer called “Nanny State” in mocking response to critics of their high-alcohol brews, so it’s a bit of a disappointment to see this coming from them. It’s another story to file under brewers behaving badly.
For a contrary view on minimum pricing, see Chris Snowdon.
The Portman Group, an industry-funded alcohol marketing watchdog in Scotland that has a history of attacking craft brewers, is once again going after BrewDog:
The Tokyo* beer sparked a furore when it was launched with an 18.2% alcohol content this summer, with health campaigners condemning the brewery which produces it as “irresponsible”.
Drinks watchdog the Portman Group investigated after complaints about the wording on the label.
The message on the Tokyo* bottle’s label and website reads: “Everything in moderation, including moderation itself. What logically follows is that you must, from time to time, have excess. This beer is for those times.”
The Portman Group’s independent complaints panel agreed this advocated excessive consumption and was “particularly unwise in the context of a product that contained six units of alcohol in a single 330ml bottle”.
Given the price and depth of flavor of the beer, it’s very unlikely that many people are using it to binge. On the other hand, Portman’s doing a great job bringing international attention to BrewDog’s offerings through news articles like this one. Nice work, Portman!