It strikes me as a good move if they really want to put more focus back on the coffee, but I’m not sure what Schultz means when says that serving sandwiches hurt employees’ “ability to make the perfect shot of espresso.” I thought it was switching to superautomatic espresso machines that did this. Does making a sandwich distract workers from pushing a button?
Jacob Grier is a freelance writer, bartender, cocktail consultant, and magician in Portland, Oregon. He writes, eats, and drinks a lot. His articles have appeared in the print or online editions of The Washington Post, The Atlantic, The Los Angeles Times, Reason, The Oregonian, and other publications.