The chain is switching its default milk for espresso based drinks from whole to 2%. That’s fewer calories, but also less fat to provide structure and sweetness. Don’t give in! Or better yet, go to coffee shops that really know their craft, order a smaller drink with full fat milk, and enjoy.
Explanation for the title here.
[Via Starbucks Gossip. Cross-posted at STC.]
Starbucks run by libertarian paternalists
The chain is switching its default milk for espresso based drinks from whole to 2%. That’s fewer calories, but also less fat to provide structure and sweetness. Don’t give in! Or better yet, go to coffee shops that really know…
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Isn’t this a victory for your people? After all, they are switching to low-fat not because they are forcing Americans to lose weight but because consumers demanded it, right?
Comment by AS — June 1, 2007 @ 9:22 pm
But this is my problem: who are my people, coffee lovers or libertarians? I hate it when I have to choose!
Comment by Jacob Grier — June 1, 2007 @ 10:08 pm
This can only be a good thing. Everyone who doesn’t particularly care about the taste and texture of their coffee (or who is willing to settle for the taste and texture given by 2% milk) will be having healthier drinks. Those who do notice the switch can always ask for whole milk. And for people who never been exposed to great coffee, and are used to their Starbucks, the first time they go to their local coffee shop and have better coffee with fattier, better milk, they’ll be that much more wowed by it–and that much more likely to come back instead of sticking with the Starbucks.
As long as they still have the option of whole milk, and as long as they let customers know that they’re switching, what’s the problem here?
Comment by Barzelay — June 2, 2007 @ 10:14 pm
Nothing’s wrong, except from a taste perspective. The political title was meant tongue in cheek, a reference to the faddish “libertarian paternalism” being promoted by Sunstein and Thaler. They tend to sell their point with innocuous policies, glossing over proposals that are not in any meaningful way libertarian. See the linked post for background.
Comment by Jacob Grier — June 3, 2007 @ 1:01 am