Hot take on beer

Today at The Atlantic, I have a literal “hot take” on beer:

If there’s one thing big beer marketers know, it’s that people like their beer cold. “It’s a simple fact that consumers love ice-cold beer, and we love providing it,” writes MillerCoors, touting their cold-activated labels with mountains that turn blue to indicate when beer “goes from cold … to Super Cold.” The problem of insufficiently frigid beer apparently plagues the American consumer and technology is here to help.

But since this is the middle of winter, consider an alternative suggestion. Why not drink hot beer?

Read the whole thing. If you find the drinks in the article intriguing, you should of course pre-order my book. There’s an entire chapter on these “Hot Helpers” with recipes for recreating them with modern ingredients.

[Photo courtesy of David L. Reamer and my publisher, Stewart, Tabori & Chang.]

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