“Sometime in the past few years, the blog died,” Jason Kottke wrote recently for Nieman Journalism Lab. “…[The] function of the blog, the nebulous informational task we all agreed the blog was fulfilling for the past decade, is increasingly being handled by a growing number of disparate media forms that are blog-like but also decidedly not blogs.”
Increasingly, the blog is where I write things that are too long for Twitter and too esoteric or personal for other publications. Use of the site as a means of sharing links is basically dead, replaced far more effectively by Twitter and Facebook.
My own blog didn’t die this year, but it was certainly wounded. For the first time in the ten years that I’ve been blogging, overall traffic dropped precipitously. In 2012, this site recorded 96,344 visits. In 2013, that number dropped to 74,616, a decline of 22%.
There’s no mystery as to where the missing traffic went. Surprisingly, traffic from nearly all sources is up. The one giant exception is search referrals from Google, down 66% from 2012. The total number of site visits dropped by about 21,000, but visits from Google alone dropped by nearly 30,000. I don’t know what I did to make the Google Gods angry, but that’s clearly something I need to work on.
One predictable result of this is that the infamous post about camel crickets is no longer the most viewed entry on the site. That honor now goes to the almost equally inane stapler post, thanks to a huge surge from Reddit. Two posts from 2013 cracked the top 10, one on tobacco policy and the other an April Fools’ post.
Top posts of 2013
1. The stapler’s secret
2. MxMo Redemption: Harvey Weissbanger
3. Camel crickets invade DC
4. My coffee smells like tuna fish
5. How to get rid of camel crickets
6. Defining “tobacco use” for cigar smokers
7. Using a jigger? You’re doing it wrong.
8. How to make coffee bitters
9. Mixing with the Mad Dog
10. Get sweet on liqueurs
As mentioned above, search was not the key driver of traffic this year. Here are the top twelve results (counting two extra because the top result being my name without a space in it seems fishy).
Top search referrals of 2013
2. weird fish
3. jacob grier
4. coffee bitters
5. how to get rid of camel crickets
6. french vermouth
7. coffee bitters recipe
8. camel cricket
9. clarified lime juice
11. curse of scotland cocktail
12. what is the other side of the stapler for?
Though the order switched a bit, the list of countries visiting this site the most is completely unchanged over the past two years.
Top visitor countries from 2013
1. United States
3. United Kingdom
The city list is fairly similar too, with London the only international city cracking the top ten.
Top visitor cities from 2013
1. New York
3. Los Angeles
8. San Francisco
For the second year in a row, Reddit is the number one referrer of traffic to the site. Blogs have notably fallen off the list, with The Pegu Blog sneaking in at the ten spot. One interesting result: Referrals from the Facebook website dropped 26%, but this was partially offset by a 67% increase in referrals from Facebook mobile.
Late in 2012 I added a new section to the site devoted entirely to cocktail recipes, both for convenience of presentation and in hopes that it would be good for search engine optimization. That hasn’t quite worked out, with the section as a whole pulling in only 4,538 visits. Interestingly, the top two traffic cocktail posts were for ingredients instead of finished drinks.
Top cocktail recipes for 2013
1. Clarified Lime Juice
2. Apple Cider Gastrique
4. Shift Drink
5. Cleared for Departure
6. Ethan Allen
7. Averna Stout Flip
8. Spiced Plantain Syrup
9. Aquavit Hot Toddy
10. Alto Cucina
There are still lots of good reasons to keep a blog, both as a repository of news and research and as a way of increasing my profile; I get a decent amount of consulting work as a result of having the site. And with the notable exception of Google, traffic from most sources continues to increase. I’ll be curious to see if the decline reverses in 2014.
When I started this site in 2003, blogging had cachet. Now, not so much. As Jason Kottke harshly puts it, “blogs are for 40-somethings with kids.” But there’s no point in stopping now. I embrace my role as an old man in internet years and will probably continue blogging long after the kids have moved onto HoloTumblrs.