While we’re on the subject of sexism and coffee, this old Folgers ad is worth a link. Feministing aptly describes it as ” your daily cup of vintage patriarchy.”
Antiquated as the commercial is, I do sympathize with the husband in it. Just ask the baristas I put through training. When I’m married, I’m going to be just like that guy, always complaining about my wife’s coffee making skills. “Honey, you know I like you to dose with at least 18 grams, and I think your grind is set a little bit coarse. And please don’t forget to purge the steam wand next time, ok?”
Thus the honeymoon will end.
This is unrelated to your post, but I think you’d like these.
Comment by Barzelay — January 26, 2007 @ 3:29 am
Commercials were longer then. That is the some total of my contribution to this conversation.
Comment by Ben — January 27, 2007 @ 6:28 pm
Old commercials make me laugh. Yay Men! That is the sum total of MY contribution to this conversation.
Comment by cassandra — January 27, 2007 @ 9:29 pm
I wrote “some total” instead of “sum total.” Oops. So that’s the sum total….Actually, at this point, I think I’m detracting from the conversation.
Comment by Ben — January 27, 2007 @ 10:49 pm
It’s nice to see a commercial that finally gets it right. She calls her husband “sir” and is appropriately deferent. Ah, for those days when a woman knew her place on the totem pole.
Of course, I still prefer Maxwell House.
Comment by Mike — January 28, 2007 @ 12:06 pm