While we’re on the subject of sexism and coffee, this old Folgers ad is worth a link. Feministing aptly describes it as ” your daily cup of vintage patriarchy.”
Antiquated as the commercial is, I do sympathize with the husband in it. Just ask the baristas I put through training. When I’m married, I’m going to be just like that guy, always complaining about my wife’s coffee making skills. “Honey, you know I like you to dose with at least 18 grams, and I think your grind is set a little bit coarse. And please don’t forget to purge the steam wand next time, ok?”
Thus the honeymoon will end.
Jacob Grier is a freelance writer, bartender, cocktail consultant, and magician in Portland, Oregon. He writes, eats, and drinks a lot. His articles have appeared in the print or online editions of The Washington Post, The Atlantic, The Los Angeles Times, Reason, The Oregonian, and other publications.
This is unrelated to your post, but I think you’d like these.
Commercials were longer then. That is the some total of my contribution to this conversation.
Old commercials make me laugh. Yay Men! That is the sum total of MY contribution to this conversation.
I wrote “some total” instead of “sum total.” Oops. So that’s the sum total….Actually, at this point, I think I’m detracting from the conversation.
It’s nice to see a commercial that finally gets it right. She calls her husband “sir” and is appropriately deferent. Ah, for those days when a woman knew her place on the totem pole.
Of course, I still prefer Maxwell House.