As a cocktail blogger I receive a lot of pointless press releases. With St. Patrick’s Day being a major drinking holiday, they get worse than ever this time of year. For future reference I’ve made this handy flowchart for PR professionals in the spirits industry. Let me help you help me by answering these simple questions before you hit send.

Jacob Grier is a freelance writer, bartender, cocktail consultant, and magician in Portland, Oregon. He writes, eats, and drinks a lot. His articles have appeared in the print or online editions of The Washington Post, The Atlantic, The Los Angeles Times, Reason, The Oregonian, and other publications.
hilarious!