Hail the Wale and the Two Item Rule


Long time readers know that I have a possibly unhealthy love of corduroy fabric. I have corduroy pants, jackets, and hats. Even my laptop case is lined in corduroy, which was a big selling point for me when I bought it. When I first considered moving to Portland from Washington, DC I thought, “That is a city with a relaxed sense of fashion and many cool rainy days. I could probably wear a lot of corduroy there.”

In some sense every day is a day to appreciate corduroy, but in another sense there is only one true Corduroy Appreciation Day, as declared by the venerable Corduroy Appreciation Club. That is 11|11, the date that most resembles corduroy. And this Friday being 11|11|11, it is the date that most resembles corduroy, ever. (Except for 11|11|1111, but I’m pretty sure the people of that time had yet to discover essential comforts like modern medicine, indoor plumbing, and finely waled fabrics.)

Corduroy Appreciation Club founder Miles Rohan has planned an amazing series of celebratory happenings in New York this week, including the installation of the Corduroy Messiah. Unfortunately I cannot be there. However I have teamed up with Portland’s The Hop and Vine to organize a celebration of our own. From 5-8 pm this Friday, The Hop and Vine’s new chef will be serving a special menu of twists on food from the Golden Age of Corduroy, with items such as smoked pork, beef, and lamb Swedish meatballs. We’ll also have a special Two Item Rule cocktail for the occasion, named after the Two Item Rule in effect at the Club’s official meetings. Wear one item of Corduroy, get a dollar off. Wear two items and get two. Wear three and, well, you still only get two dollars off, but you will have won the admiration of all who gaze you upon you.

What’s in a Two Item Rule cocktail? In a nod to the fabric’s reportedly English origins, I aimed to use only English or English-inspired ingredients to create a drink as smooth and lush as corduroy itself. It features the very lightly sweetened Old Tom style gin, authentic sloe gin, and cream sherry, a type of sherry originally targeted to the British market.

1 1/2 oz Ransom Old Tom gin
1 oz Dios Baco cream sherry
3/4 oz Plymouth sloe gin

Stir with ice, strain into a chilled cocktail glass, and garnish with a lemon twist. The Dios Baco cream sherry is not too sweet, so adjust the recipe if using a different sherry. And definitely use real sloe gin, not the cloying artificial stuff from the liquor store’s bottom shelf. Consume while wearing at least two items of corduroy or while reclining on a corduroy couch.

If you’re in Portland, join us this Friday to toast the world’s greatest fabric. Details are here. For last minute corduroy needs, Bonobos and Betabrands make good stuff. And be sure to check out the official page of the Corduroy Appreciation Club for all things corduroy.

Hail the Wale!


4 thoughts on “Hail the Wale and the Two Item Rule”

  1. Jacob heres another Heart attack miracle comming from North Carolina

    Chris does another articulate job busting it to pieces as well!

    The North Carolina smoking ban/heart attack hoax
    Stop me if you think you’ve heard this one before.

    From the University of San Francisco (note the byline)…

    Heart attacks down 21 percent in the first year after the North Carolina smokefree restuarant and bar law took effect

    Submitted by sglantz on Wed, 2011-11-09 11:54

    The evidence that strong smokefree laws provide large and immediate health benefits just keeps piling up.

    The latest study, released today, found a 21 percent drop in emergency room admission for heart attacks during the first year of the law, saving an estimated $3.4 to $4.3 million in heath care costs. This is serious money, particularly as both government and the private sector struggle to keep health costs down.

    These real documented and rapid benefits not just in terms of health, but the economy, show that the economic argument on smokefree policies has clearly shifted away from the tobacco industry and its allies to the health side.

    Real and documented, you say? So we can assume, at the very least, that there were 21% fewer heart attacks after the smoking ban?

    Not even that, I’m afraid. Not even close. As the study shows, there were 9,066 heart attacks in 2008. This fell by 10.5% to 8,113 in 2009. The smoking ban came in at the start of 2010. In that year, there were 7,669 heart attacks—a decline of 5.5%.

    The researchers have even helpfully included a graph in which you can clearly see the heart attack rate falling before the ban and then leveling off somewhat after the ban.


    Heres the actual junk study on the official N.C. healthist website

    N.C. Heart Attack Rates Down Since Passage of Smoke-Free Law
    For release: Immediate November 9, 2011
    Contact: Mark Van Sciver (919) 707-5059

    RALEIGH – Emergency room visits by North Carolinians experiencing heart attacks have declined by 21 percent since the January 2010 start of the state’s Smoke-Free Restaurants and Bars Law. State Health Director Dr. Jeffrey Engel reported the results to the Justus-Warren Heart Disease and Stroke Prevention Task Force this morning.

    “We pushed for passage of this law because we knew it would save lives,” said Governor Bev Perdue, who signed the law into effect. “Our goal was to protect workers and patrons from breathing secondhand smoke and we are seeing positive results.”

    The N.C. Division of Public Health report cites studies from numerous communities, states and countries that show similar declines in heart attack rates after enacting tobacco-free policies as well as a 2008 Institute of Medicine report concluding smoke-free laws are a proven way to decrease heart attack rates.

    According to U.S. Surgeon General’s Reports from 2006 and 2010, chemicals in tobacco smoke narrow the blood vessels, raise blood pressure and heart rate, and trigger chemical changes in the blood that make cardiovascular events, such as heart attacks, more likely to happen in the hours following breathing the smoke.

    “The Institute of Medicine has evaluated the effects of indoor smoking bans world-wide, and data consistently show that smoke-free laws reduce heart attacks,” Dr. Engel said. “The Centers for Disease Control acknowledges that secondhand smoke exposure causes heart attacks; even a brief stay in a smoky area can trigger a heart attack in someone who is at risk, such as those with heart disease, a family history of heart disease, high blood pressure, or high cholesterol.”

    Engel reported that the decline in heart attacks in North Carolina in 2010 represents an estimated $3.3 to $4.8 million in health care cost savings. Secondhand smoke is a known trigger for other health conditions like asthma, stroke, and chest pain, and is a major risk factor for lung cancer, the state’s leading cancer killer.

    A team of researchers from the Division of Public Health and the University of North Carolina Department of Emergency Medicine used statewide emergency department data from the North Carolina Disease Event Tracking and Epidemiologic Collection Tool (NCDETECT) to examine rates of heart attacks before the law in 2008 and 2009 compared to rates after the law took effect in 2010. These results add to a growing number of studies documenting the health benefits of smoke-free legislation across the nation and the world.

    “North Carolina’s experience in seeing reduced heart attack rates after implementation of smoke-free legislation is consistent with others that have taken this important step to enhance the population’s health,” Dr. David Goff of the Justus Warren Heart Disease and Stroke Task Force said. “Informed by this strong evidence, we should now act to protect all workers in North Carolina, not just those working in restaurants and bars, from the hazards of second hand smoke.”

    The heart attack study is posted at N.C. Report on Heart Attack Rate After Smoke-Free Law.

    http://www.ncdhhs.gov/pressrel/2011/201 … k_down.htm
    General Admin

  2. I just got off the phone with the N.C. dept of health and human services and asked if they were going to print a retraction of this junk study…….after reading them the flaws in their study and all the absurdity surrounding all the other junk studies he said we stand behind our study! I told him,you do realise how stupid this study makes you look and your dept! then the line went dead!


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