Court sends in this article about Anheuser-Busch ceasing a promotional campaign focused on getting bar patrons to play a game of “Bud Pong.” The reasons are the predictable appeal to kids, encouragement of underage drinking, irresponsible use of alcohol, blah blah blah. Alas, in this instance MADD comes off as much less lame than the beer marketers, whose feigned ignorance makes me want to slap them for their weakness:
Players on one team try to sink a ball into another team’s liquid-filled cups. If successful, the opposing team must drink. Promotion guidelines specify the use of water in the cups, not beer, Anheuser-Busch (down $0.27 to $42.20, Research) said.
In a statement, the maker of Budweiser said that “it has come to our attention that despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended.”
A game identical to beer pong, played with items bearing the Bud logo, in a bar, and college students don’t play the game with H2O? Shocking.