I hesitate to post yet another article defending Twitter from its detractors, but David Carr’s piece is very good and this anecdote is too amazing not to share:
The act of publishing on Twitter is so friction-free — a few keystrokes and hit send — that you can forget that others are out there listening. I was on a Virgin America cross-country flight, and used its wireless connection to tweet about the fact that the guy next to me seemed to be the leader of a cult involving Axe body spray. A half-hour later, a steward approached me and said he wondered if I would be more comfortable with a seat in the bulkhead. (He turned out to be a great guy, but I was doing a story involving another part of the company, so I had to decline the offer. @VirginAmerica, its corporate Twitter account, sent me a message afterward saying perhaps it should develop a screening process for Axe. It was creepy and comforting all at once.)
Think about that: In 30 minutes someone working for Virgin saw his Tweet, figured out which fight he was on, and got a message to an employee on the plane to locate him and offer him a new seat. Perhaps they wouldn’t have gone to the trouble for someone who’s profile doesn’t mention being a writer for the New York Times, but still, it’s like we’re living in the future!
The truest sentence in his article is this one:
There is always something more interesting on Twitter than whatever you happen to be working on.
[Via Maureen Ogle.]