The FedEx subliminal logo

Did you know that the FedEx logo has a secret object embedded within it? Despite the logo’s ubiquity, I’ve never noticed it. Steven at The Sneeze has the story and an interview with its award-winning designer. Now that I know the object is there, it leaps out at me every time I look.

The logo reminds me of this photo by Richard Gregory, instantly recognizable to anyone who took a neuro course in college:


Can you see what it is? Give it thirty seconds. That’s just a preview, because I don’t want to spoil it for you. Click here [link corrected] for an explanation embedded within an interesting lecture on neuroaesthetics by Vilayanur Ramachandran; scroll down and you’ll see it, though the entire article is worth reading. Looking at the picture now, more than a year after when I first saw it, it’s hard to believe the subject was so elusive at first look.


9 thoughts on “The FedEx subliminal logo”

  1. Cool. No, I had never know before that that was part of their logo. Of course it was only about a month ago that I noticed that the ubiquitous Starbucks logo had a woman in the middle of it. I am not Mr. Observant shall we say.

  2. It’s the principle of gestalt-our eye making sense of madness; though perhaps my eye enhances the madness–I still don’t see the dog, only a mean lookin’ hog.

  3. Okay, so now I see the dog, but flip it around, so the head’s the tail and the tail’s the head, and you will see one strutting, bad-A, grimacing hog. I think I like the hog better, it has more moxie.
    (Another good article on aesthetics and the brain is in a collection of essays entitled “Understanding Wisdom.” If anybody’s interested.)

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