Did you know that the FedEx logo has a secret object embedded within it? Despite the logo’s ubiquity, I’ve never noticed it. Steven at The Sneeze has the story and an interview with its award-winning designer. Now that I know the object is there, it leaps out at me every time I look.
The logo reminds me of this photo by Richard Gregory, instantly recognizable to anyone who took a neuro course in college:
Can you see what it is? Give it thirty seconds. That’s just a preview, because I don’t want to spoil it for you. Click here [link corrected] for an explanation embedded within an interesting lecture on neuroaesthetics by Vilayanur Ramachandran; scroll down and you’ll see it, though the entire article is worth reading. Looking at the picture now, more than a year after when I first saw it, it’s hard to believe the subject was so elusive at first look.