Sweating the hops shortage

Sighted at Bell's

Hops in deodorant? They’re an essential ingredient in Tom’s of Maine’s products:

Unpleasant odor is caused by skin bacteria when we sweat. The “bitter principles” that help hops to preserve beer also, it turns out, fight odor. Hops inhibits the growth of bacteria by causing leakage in the bacterial cell membrane, which impairs bacterial function and therefore prevents odor.

I wonder if they’ve been hit by the hops shortage too, and how beer could be made instead with all the hops people are rubbing into their armpits.

[Via Rob Kasper. Photo from the hops case at the Bell’s Brewery General Store and Eccentric Cafe, which you should definitely visit if you’re ever in Kalamazoo.]

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