There’s nothing more annoying than Internet advertising — unless it’s so creative you’ll want to seek it out and watch it just for fun. That’s what we get with this new series of American Express ads featuring Superman and his pal Jerry Seinfeld. Freed from television’s 30 second constraint, there’s more time to explore the possibilities of the premise and less urgency to pitch the product. Watch “A Uniform Used to Mean Something” (the only spot that’s completely finished) and then sing along to “Oh yes, Wyoming!” [Link via Jesse Walker at Hit & Run.]
Incidentally, the Superman comic series seem to be hitting a streak of solid writing lately. And if you’re into DC Comics movies, here’s a peek at the new Batmobile in the upcoming Batman Begins movie.