No such thing as legal weed

Our government, unfortunately, has decided that paying humorless drones to evaluate alcohol labels is a worthwhile use of taxpayer money. They’re the reason why Lagunitas’ “Chronic” ale now bears a big “Censored” label and why St. George Absinthe Verte features a contemplative monkey rather than a monkey playing drums. The regulators have struck again:

Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the Northern California town where he brews his beer — Weed.

Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that read “Try Legal Weed.” …

But illegal drugs are no joke to the federal agency, which maintains meticulous rules about labeling. Drug references on alcoholic beverages were banned in 1994, agency spokesman Art Resnick said.

“We protect consumers of alcohol beverages against misleading advertising and labeling. That’s one of our primary functions. That’s what we do, as well as collect taxes,” he said.

The ruling is not so amusing to Dillman, who just dropped $10,000 on 400,000 bottle caps he can no longer use. And the man’s got a good point:

[The] native of Milwaukee said he wonders how some other brewers have gotten away with the names for their products, such as Hemp Ale or Dead Guy Ale. And he can’t understand how his label has run afoul of federal alcohol regulators who must surely be aware of one of the most famous advertising slogans in American marketing: “This Bud’s for you.”

[Via Slashfood.]

Comments

  1. Bob Skilnik says:

    This guy’s a moron. If this brewer doesn’t know how the old ABT, now TTB treats labels and advertising that blatently says or insinuates anything doing with “high-strength,” extra-kick,” claims of nutritional benefits, so-called vulgarities or “Try Legal Weed,” then I suggest he goes back and looks at the TTB guidelines on labeling and advertising material or go back through some old brewing industry trade journals. He’s either stupid or looking for trouble/publicity. This is a poor business decision, not some frat house prank.

    This isn’t cute; it’s stupid. “I’ve never tried marijuana in my life.” Sure.

    If I was an investor, I’d be pissed for this very poor business decision.

  2. Mike says:

    Of course, what’s funny is that illegal drugs (particularly pot) are a huge joke. It’s a weird world when you are listening to a radio station, publicly broadcast, on 4/20 and hearing the DJs talk about how they can’t wait to get home and get high and encouraging stoned people to call in. And of course no action is taken. Because our national approach to marijuana is ridiculously monumentally stupid. This is just the latest in an extremely long list of examples.

  3. Who cares if this dude prints crap on the top of a beer bottle, i mean really.

Leave a Comment

*